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We're in a long term relationship with the beach.

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The REEF Story

In 1984, brothers Fernando and Santiago Aguerre
founded REEF out of their love for the beach and
surfing. They wanted to make high-quality,
ultra-comfortable products that fit their lifestyle—
so they created sandals that could effortlessly
take them from the beach to the streets and
everywhere in between. Today, REEF sandals are
more than just a footwear choice. It’s a pursuit of
the REEF DREAM.

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Our Impact & Conservation Initiatives

The beach has been the heart and soul of REEF since the brand was founded in 1984. We believe the beach is where fun and freedom come to life and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.

Over under photo of and island and reef. Over under photo of and island and reef.

Our Partners in Conservation

The Mega Lab logo on reef images

Observe and Conserve

“Observe and Conserve” is an effort put forward by REEF and the MEGA lab to give people the opportunity to protect coral reefs from wherever they feel most comfortable. We’ve teamed up with Ambassador, Chemist and Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection. We have successfully mapped 2 reefs and have over 150k views of our reef livestream.
Better Beach Allance logo on beach cleanup background

Better Beach Alliance

In 2018, the Better Beach Alliance was founded by the Surfrider Foundation and REEF to help grow the impacts of Surfrider’s Beach Cleanup program through education and by inspiring new volunteers to take part in the program. Each year, the Better Beach Alliance seeks to bring together and empower businesses, communities and individuals to enacting meaningful change for our planet.
Urban Surf 4 Kids logo on beach background

Urban Surf 4 Kids

The beach accepts us all equally, and we believe everyone has the right to feel the fun and freedom the beach offers. Through our partnership with Urban Surf 4 Kids, we're introducing foster and at-risk kids to the positive benefits and healing properties of the ocean. We have had 5k graduates and over 840 hours volunteered.

21 Years of
the Iconic REEF
Fanning Sandal

Who says your sandal can't multitask?
Grabbing the iconic Fanning is still one
of the easiest choices out there. Named
after Mick Fanning and built from
a long-standing partnership with REEF,
the Fanning has spent over two decades
earning its place as an icon.

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Four Decades of Reef

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Coral Protection

Reef Mapping

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Our Ambassadors

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Thoughtful Materials

Close up product shot of the Vista Sandal.

Natural materials

We use materials like cotton, jute, genuine cork, and wood elements to craft a product derived from elements of nature.
Close up photo of the Oasis Double Up sandal.

Eco-foams

A percentage of recycled content is in our EVA and rubber compounds. In addition we added a bio-based EVA derived from renewable sugar cane sourced in Brazil to our midsoles.
Close up photo of the Santa Ana sandal.

Responsibly sourced leathers

100% of our leathers and suedes are from tanneries with gold or silver ratings with a majority being ISA lite (low impact to the environment) leathers.

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Vista Hi 2 sandal facing right with tan smooth and braided straps, cushioned platform, and enhanced arch support for comfort
Pair of tan Vista Hi 2 sandals facing right, featuring anatomical arch support and soft braided straps for beach comfort.
Vista Hi 2
$70
Top Selling Shoe
Shoreline Del Mar - Tan/White/Navy - Right Side View
Shoreline Del Mar white sneakers one facing forward and one facing left on rocky terrain with cushioned comfort
Shoreline Del Mar
$95
#1 Men’s Sneaker of 2026
Water Vista Higher - Black Cognac - Right Side View
Water Vista Higher sandal facing right, close-up on straps and cushioned footbed with anatomical arch support.
Water Vista Higher
$85
CJ9220
Glider shoes in green camo facing right, close-up of back and side showing lightweight, water-friendly design.
Glider
$40
Reef Neptune - White/Vintage - Right Side View
Reef Neptune - White/Vintage - Right Side View
Reef Neptune
$80
Reef Draftsmen - Bronze Brown - Right Side View
Reef Draftsmen sandals on a man’s feet, showing the sole facing backward with arch support and cushioned footbed.
Reef Draftsmen
$80
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Brand FAQs

REEF is known for premium, sustainable-minded shoes and sandals designed for comfort, adventure, and the coastal lifestyle. Founded by surfers in 1984, REEF has remained rooted in beach culture for more than four decades.

REEF is headquartered in Carlsbad, California—where surf culture meets innovation.

The name REEF was inspired by the sound of waves breaking against a reef. While listening to the waves one morning, co-founder Fernando Aguerre was struck by their force against the reef and found the name for the sandals he and his brother were creating.

No. While REEF started with sandals, today we bring our signature comfort to a wider range of footwear, including shoes, slides, and sandals. Across styles, we focus on cushioning, support, and easy-to-wear designs made for everyday comfort.