Since '84
REEF has spent four incredible decades crafting high-quality, ultra-comfortable footwear inspired by the beach and surfing lifestyle. Founded by brothers Fernando and Santiago Aguerre, the brand's mission is to embody the "REEF DREAM"—a passionate pursuit of perfect days and the beauty of nature. Over the past forty years, REEF has evolved from a simple sandal maker to a symbol of adventure, comfort, and sustainability. From the beach to the streets, REEF sandals are designed for both comfort and exploration, connecting communities through shared values and a deep appreciation for nature’s beauty. Celebrating our past and looking to the future, we continue to innovate and inspire, living the REEF DREAM every day.
REEF x
Idyll Collective
We challenged four of our Advocates of Capture Photographers to recreate iconic REEF ads and recreate them through their lens.
REEF X INHERENT BUMMER
On-Air: Legends
Of REEF
Inherent Bummer searched our archives over the last few months —hard drives, POP, ephemera, ads, and memories. A room full of "junk" transformed into a vault of inspiration to celebrate four decades of REEF. Inherent Bummer turned our history into highlights to celebrate the best moments and discard the rest. Let the gas hit the flame in this series of editorials and videos.
REEF x Duvin
Damn it’s
hot...summer
of ‘84 is here
Summer of ’84 has arrived in this heritage-inspired REEF x
Duvin collaboration, celebrating REEF’s legacy, Duvin's
modern coastal vibes and our shared love for the beach
leisure lifestyle.
Duvin collaboration, celebrating REEF’s legacy, Duvin's
modern coastal vibes and our shared love for the beach
leisure lifestyle.