OUR 2022 PLEDGE
1,000 BEACH CLEANUPS
125,000 LBS OF TRASH REMOVED
20,000 ACTIVE VOLUNTEERS
WE’RE TAKING ACTION:
As co-founders of the REEF x Surfrider Foundation Better Beach Alliance, we’re dedicated to helping reduce plastic pollution by supporting beach cleanups and environmental legislation focused on eliminating pollutants from the source. At REEF, we believe there is a connection between our well-being and our beaches. The beach represents our birthplace and DNA it’s a place we respect and protect, where fun and freedom come to life. This year, alongside our friends at Surfrider, we’re setting out to continue growing and expanding the impacts of Surfrider’s National Beach Cleanup program through the Better Beach Alliance, and we need your help to achieve our goals.
WE’RE TAKING OUR IMPACT WORLDWIDE:
We’re not alone in the fight against plastic pollution. The Better Beach Alliance was founded here in the U.S. in 2018, and over the years since, REEF has expanded our support to include Surfrider Europe and Surfrider Australia’s beach cleanup programs, to help fund and amplify Surfrider’s global efforts to reduce plastic pollution from the source, starting in local communities and scaling to the national and international level.
WHY IS BEACH CLEANUP DATA IMPORTANT?
Each year, the data collected at beach cleanups helps inform Surfrider and staff and volunteers about the most prevalent forms of litter, and flag issues of pollution and lacking infrastructure or regulation. With this information, Surfrider staff and volunteers can identify sources of pollution and direct efforts to finding and implementing solutions, through policies and legislation.
In 2022, we plan to keep the cleanup momentum going, but we need your help! This year, the Better Beach Alliance aims to engage 20,000 volunteers to collect 125,000 pounds of trash and recycling at 1,000 cleanups. You can download your own data collection card, host your own individual or small group cleanup, and report it to Surfrider’s data portal to help us identify and address sources of pollution while cleaning up your own community. Join the DIY cleanup movement by:
1. Downloading your Surfrider data card here.
2. Heading out to your local beach or waterway, holding your cleanup, and recording your findings as you go using the data card
3. Registering and recording your data in Surfrider’s portal here.
For more information on safely holding your own cleanup, check out Surfrider’s Beach Cleanup Activist Guide here